Super Bowl Ad Reaches New Audience for MMRI

February 12, 2023

The MMRI reached a new nationwide audience with its “Every Heartbeat Counts” advertisement that appeared at Super Bowl LVII in Phoenix, Arizona. News about the ad also reached a national audience when the story by the Utica Observer-Dispatch was featured by Yahoo! Sports News. The ad, which was steeply discounted for the nonprofit MMRI, raises awareness about the Institute’s groundbreaking research and encouraged donors to give online.

Yahoo! Sports News: ‘Every heartbeat counts’: Utica medical institute ad lands in Super Bowl game program

https://sports.yahoo.com/every-heartbeat-counts-utica-medical-101147485.html (Click here for the PDF)

Utica Observer-Dispatch: ‘Every heartbeat counts’: Utica medical institute ad lands in Super Bowl game program

(Click here for the PDF)

Daily Sentinel: Local research institute to be featured in Super Bowl game program